If you're looking for a wholesale coffee partner in New York City, here's what working with Birch actually looks like.
What the Wholesale Program Includes
Our wholesale program is designed for businesses that serve or sell coffee and want a roasting partner they can count on. That includes:
- Specialty coffee, freshly roasted in Long Island City. Every order ships within days of roasting. You're not getting stale coffee that sat in a warehouse.
- A full range of products. Signature blends, rotating single origins, espresso-specific roasts, and filter-specific offerings. Something for every service style and every palate.
- Dedicated account contact. You don't get a ticketing system. You get a person.
- Training. We offer barista training support for wholesale accounts — new hire onboarding, technique refinement, menu development. The level of support scales with your account tier.
- Custom label options. At mid-tier and above, we can put your brand on Birch coffee or develop a custom-branded offering for your business.
Who Our Wholesale Program Is For
Independent cafés. You want excellent coffee from a roaster who will actually pick up the phone. Our program is built around real relationships, not a portal and an auto-ship.
Multi-location café groups. You need consistency across locations. We have the infrastructure to deliver that — our quality control processes were built managing consistency across 13 of our own locations.
Restaurants. Coffee is often the last thing a restaurant thinks about and the last impression it leaves. We help restaurants build coffee programs that match the quality of the rest of their menu.
Hotels and hospitality groups. F&B directors at hotels need reliability, consistency, and a brand story that fits their property's positioning. We work with hospitality groups to develop coffee programs that feel considered.
Offices and corporate accounts. We have a corporate coffee program for offices that want quality beyond the pod machine. Recurring delivery, clean billing, and the option for branded packaging.
Grocery and specialty retail. If you carry specialty food products, Birch is the kind of coffee that belongs on those shelves.
The Three Tiers
Starter (under 50 lbs/month) Access to our core blend lineup at wholesale pricing. Online ordering. Email support. A good entry point for businesses getting started or testing the relationship.
Growth (50–250 lbs/month) Full lineup including single origins. Dedicated account contact. Custom label options. One barista training session annually. Priority roast scheduling. This is where most cafés and restaurants operate.
Partner (250+ lbs/month) Everything in Growth, plus: custom roast development, quarterly business reviews, ongoing barista training, co-marketing opportunities, and our best pricing. For serious operators who want a real long-term relationship.
How to Apply
Fill out our wholesale inquiry form. Tell us about your business, your volume, and what you're looking for. We'll get back to you within 48 hours with next steps — typically a sampling and pricing conversation.
We don't believe in signing you up and disappearing. The first conversation is about understanding what you actually need.
Why Birch
We've been doing this in NYC since 2009. We've built our own training programs, developed our own roast profiles, and maintained quality across 15 locations through everything New York can throw at a business.
We have the capacity to handle your growth. We have the team to support your operation. And we have enough respect for what we do to take your account seriously, whatever size it is.
Birch Coffee is a specialty coffee roaster based in Long Island City, NYC, with 13 Manhattan locations and a wholesale program serving cafés, restaurants, offices, and retailers.