Wholesale & Roasting Partner Program

ROASTED
IN NEW
YORK.
BUILT
TO SCALE.

Birch Coffee opened its first coffee shop in 2009. We have been roasting for well over a decade and are always looking to develop relationships with our farmers, our importers along with our customers and partners. We have the capacity to build so let us help you grow.

See Our Wholesale Catalogue →
15 Locations
12+ Years Roasting
Roasted to Order in NYC
Tell Us About Your Business
Fill this out and we'll get back to you within 48 hours with custom pricing.
No commitment required. We'll reach out with a custom quote within 48 hours.
15Locations
12+Years Roasting
NYCRoasted to Order
Choose Your Path

TWO WAYS TO
WORK WITH US.

Carry Birch Coffee

You sell our coffee under the Birch name. Proven brand, loyal NYC following, plug-and-play wholesale program with tiered pricing.

We Roast. Your Brand.

Have your own brand or concept? We roast it for you. Bring green coffee or let us source it. Custom packaging options available. Your name, our expertise.

Why Birch

COFFEE THAT
EARNS
ITS PLACE.

Roasted In NYC

Every bag is roasted fresh in Long Island City. Short supply chain means better coffee and faster delivery windows for your operation.

Real Relationships

You get a dedicated contact, not a portal. Our team is hands-on — training, menu consults, and ongoing support are part of the deal.

Traceable Sourcing

We work directly with farms and importers we trust. Every origin is documented so you can tell a real story to your customers.

Full Range

Signature blends, rotating single origins, espresso, and filter-specific roasts. We have something for every style of service.

Who We Work With

FIND YOUR
FIT.

Independent Shop

Single-location cafés looking for a roaster that treats them like a real partner — not an account number.

Multi-Location Shop

Growing café groups that need consistent quality across every bar, with the capacity to scale.

Restaurant / Hotel

Hospitality programs that need coffee worthy of the menu, with training and service to match.

Office / Corporate

Workplaces serving real coffee to their teams — from boutique studios to large HQs.

White Label / Toll Roasting

YOUR BRAND.
OUR ROASTER.

What is toll roasting?

You supply the green coffee, we roast it to your spec and return it ready for sale. Ideal for brands that want full control over sourcing.

What is white label?

We source and roast the coffee and package it in your branded bags. The fastest path to a branded coffee product.

Custom packaging

We offer bag customization options — bring your design or work with our team on a finished package.

Flexible minimums

MOQs that work for small brands getting started. Scale up as your demand grows.

Who it's for

Coffee brands, restaurants with a house blend concept, hospitality groups, corporate offices, DTC e-commerce sellers.

What you get

15+ years of NYC roasting expertise behind every bag, with a real person managing your account.

The Process

SIMPLE
BY DESIGN.

01

Apply

Fill out the form above. Takes under 3 minutes. Tell us your volume and business type.

02

Get a Quote

Our team reviews your application and sends a custom pricing sheet within 48 hours.

03

Sample Pack

We send a curated sample pack so you can taste before you commit. No charge.

04

First Order

Place your first order and we handle everything from roast schedule to delivery logistics.

"Birch is the kind of roaster that actually picks up the phone. The coffee speaks for itself — but the relationship is what keeps us reordering."
— Wholesale Partner, NYC